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MARKETING × SALES × SYSTEMS

The growth team for UK B2B.

The growth team for UK B2B.

Marketing, sales support and the software behind both, run by one team on a monthly retainer. You get more of the right enquiries and a clear record of where each one came from.

Marketing, sales support and the software that connects them are usually three contracts and three excuses. We do all three, so there is one team to hold to the numbers.

Marketing, sales support and the software behind both, run by one team on a monthly retainer. You get more of the right enquiries and a clear record of where each one came from.

Marketing, sales support and the software stack only pull in the same direction when one team owns them. That is the job we do, month after month, for UK B2B firms who are better than their pipeline suggests.

Marketing, sales support and the software behind the scenes are what we run for you. What you see is a steady flow of enquiries, every one tracked back to what created it.

Marketing, sales support and the software that ties them together need building once and keeping sharp. We build it, we keep it sharp, and we report on it in plain figures.

Marketing, sales support and the software underneath are rarely why a good firm stalls. The gaps between them almost always are, and that is where we work.

Marketing, sales support and the software layer, run as one monthly job instead of three. One team, one invoice, and campaigns live inside a fortnight.

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WebsiteSEOPPCPaid adsContentEmailOutboundLead genCRM & ERPAutomationAgenticCreativeBrandingAnalytics
WebsiteSEOPPCPaid adsContentEmailOutboundLead genCRM & ERPAutomationAgenticCreativeBrandingAnalytics
WebsiteSEOPPCPaid adsContentEmailOutboundLead genCRM & ERPAutomationAgenticCreativeBrandingAnalytics
WebsiteSEOPPCPaid adsContentEmailOutboundLead genCRM & ERPAutomationAgenticCreativeBrandingAnalytics
SCOPE

Four pillars. Ten disciplines.

Most companies buy these in pieces, from different suppliers. We run them as one job on a single monthly retainer.

01
Be findable
Website

A site that answers what buyers want before they get in touch: what you do, what it costs, how long it takes, and proof you've done it before.

Search

We target the specific searches your buyers type, not the broad category terms. Each one gets its own page, so you rank without paying per click.

Content

Guides and technical detail written with your people and signed off by them, answering the questions that come up on every sales call.

02
Be in front
PPC ads

Google Ads aimed at people with a live requirement now, not broad terms that spend your budget on browsers. LinkedIn only when your buyers are genuinely on it.

Ad placement

We place your ads where your buyers already spend their time, and keep you in front of the ones who visited your site but didn't enquire.

03
Go direct
Outbound

We approach the specific companies and job titles worth your time, in plain language rather than sales patter. A person reads every reply and answers it.

Lead gen

We build and verify the target lists ourselves, so you're reaching people who are still in the role and can actually sign off a purchase.

04
Keep moving
CRM & ERP

Every enquiry lands in one place, tagged with where it came from and passed straight to the right person. Nothing sits forgotten in an individual inbox.

Automation

Enquiries are sorted and qualified before they reach your team, and routine quotes go out without waiting for someone to be free.

Analytics

A short report every month: how many enquiries came in, which channel produced them, what each one cost, and what we're changing next.

Our founding client 18 months, ongoing

One client.
Every channel
rebuilt.

Inverter Drive Repair fix and supply variable-frequency drives across the UK. Excellent people, a website that undersold them, and most work arriving by word of mouth. The pattern is the same in most B2B firms we meet.

Over 18 months we took ownership of every channel that brings them enquiries. These are the numbers.

VFD repair Supply Hire UK-wide · from Q3 2024
45→215
INBOUND ENQUIRIES / MO
3.5×
WEBSITE USERS, YEAR ON YEAR
310
NON-BRAND KEYWORDS, TOP 3
−58%
COST PER PAID ENQUIRY
41
NEW TRADE ACCOUNTS · OUTBOUND

The work was excellent. Nobody could find it.

IDR repair drives most workshops won't touch, with a turnaround measured in days. But the site ranked for almost nothing beyond their own name, paid spend leaked on broad terms, and outbound didn't exist. A buyer with an urgent problem was finding everyone else first.

We rebuilt the site around how buyers actually search: by brand, model and fault code. Then we pointed paid, content and outbound at the same intent. Repair, supply and hire each got their own route through the site, and every enquiry now lands in a CRM that records where it came from.

“We went from hoping the phone rang to planning capacity around it. The enquiries are better-qualified, too. People arrive already knowing what we do.”

Operations Director, Inverter Drive Repair
What we ran
01Website rebuild. Brand, model and fault-code repair pages; separate routes for repair, supply & hire.
02Technical SEO. 300+ pages targeting the fault-code long-tail buyers actually type.
03Paid search. Rebuilt around high-intent repair terms; cut the wasted broad spend.
04Outbound. Sequenced email to the managers who own the problem, not a generic contact list.
05Content. Fault-code guides and turnaround explainers that both rank and convert.
06Automation. CRM, lead routing and source tracking on every enquiry.
Figures cover the first 12 months of an ongoing engagement Want results like these? →
On getting started
“
Live in a fortnight, and the first enquiry came in before the invoice did.
Managing Director
Packaging supplier, Kent
“
No discovery phase we paid twice for. They just started.
Commercial Director
Industrial drives, Sheffield
“
Three months in it stopped feeling like a project and started feeling like a team.
Founder
IT services, Bristol
On getting started
Live in a fortnight, and the first enquiry came in before the invoice did.
Managing Director
Packaging supplier, Kent
No discovery phase we paid twice for. They just started.
Commercial Director
Industrial drives, Sheffield
Three months in it stopped feeling like a project and started feeling like a team.
Founder
IT services, Bristol
On getting started
“
Live in a fortnight, and the first enquiry came in before the invoice did.
Managing Director
Packaging supplier, Kent
“
No discovery phase we paid twice for. They just started.
Commercial Director
Industrial drives, Sheffield
“
Three months in it stopped feeling like a project and started feeling like a team.
Founder
IT services, Bristol
On getting started
01
Live in a fortnight, and the first enquiry came in before the invoice did.
Managing Director
Packaging supplier, Kent
02
No discovery phase we paid twice for. They just started.
Commercial Director
Industrial drives, Sheffield
03
Three months in it stopped feeling like a project and started feeling like a team.
Founder
IT services, Bristol
On getting started
Live in a fortnight, and the first enquiry came in before the invoice did.
Managing Director
Packaging supplier, Kent
No discovery phase we paid twice for. They just started.
Commercial Director
Industrial drives, Sheffield
Three months in it stopped feeling like a project and started feeling like a team.
Founder
IT services, Bristol
COMPARE

Three ways to build a growth function. One of them compounds.

Each of these is the right answer for somebody. Below is where each one wins and where it costs you, ours included.

 
bolsteer
In-house hire
Agency + your IT
What it covers
BolsteerDemand, the sales process it feeds, and the software that carries both.
In-house hireMarketing, mostly. Systems work joins the IT queue.
Agency + your ITCampaigns. Two suppliers, and the gap between them is yours to manage.
CRM, ERP, automation
BolsteerWe build it. Routing, quoting, source tracking and the agentic bits that qualify before your team sees it.
In-house hireRarely in a marketer's skill set, and honestly not their job.
Agency + your ITOut of scope, or subcontracted at a markup.
Monthly cost
Bolsteer£2–5k a month, rolling. One invoice, no tool stack to buy.
In-house hire£45–60k salary, plus NI, pension, software and a recruitment fee.
Agency + your IT£2–5k a month, usually on a six month term, plus your IT time and the systems bill.
Live and running
BolsteerWeek two.
In-house hireMonth three, if the hire lands first time.
Agency + your ITWeek four, then a discovery phase you pay for twice.
Knows your product
BolsteerUK B2B is all we do: considered purchases, real expertise, long relationships.
In-house hireDeeply, after six months sat with your team. Best in class here.
Agency + your ITRarely, and the learning leaves when the junior does.
Who owns it afterwards
BolsteerYou. Accounts, data, pages, automations, all in your name and documented.
In-house hireYou, until they leave with the passwords in their head.
Agency + your ITOften them. Leaving means starting again.
Where it loses
BolsteerWe're not in the building. No stand at your trade show, no chasing your salespeople, and we won't run your IT helpdesk.
In-house hireOne person, one pair of hands, and all the risk in one notice period.
Agency + your ITActivity reports that never quite become enquiries, and nobody owning the join.

Whichever you pick, one team has to own the join between demand, sales and the systems. That is the only part nobody can outsource twice.

Most clients start here and hire later. By then the hire walks into a working system instead of a blank page.

If you already have a good marketing manager, we are the team behind them, not a replacement for them.

Pick on what you need running in ninety days. That decides it more often than budget does.

FIT

We're a good fit if you can tick most of these.

We'd rather lose a call than sign a client we can't return for. So here it is in plain terms.

+ Good fit
You sell something considered, made, installed, specified or serviced by people who know it well.
Turnover north of £1m, and a margin that survives a marketing line.
Someone senior can give us an hour a fortnight, usually the person who knows the product best.
You could take on more work next quarter without breaking.
You're willing to be specific in public about what you're good at.
You're thinking in years, not weeks.
− Not a fit
You need enquiries by next Tuesday to make payroll.
Price is the deciding factor and the brief is "cheapest".
Consumer, retail or ecommerce. We'd be guessing, and you'd pay for it.
Nobody internally can sign off copy about your own product.
The website can't be touched, the CRM can't be touched, and the ads must stay as they are.
You want a supplier who agrees with everything.
FAQ

The questions every owner asks. Plain answers.

01
How long before we see anything?

Paid search can produce enquiries in the first fortnight. Search and content take three to six months to move properly. Anyone promising otherwise is selling you something.

02
Who actually does the work?

The people on your first call. We're deliberately small, and there's no layer of account management between you and whoever is in the ad account.

03
What's the contract?

Rolling monthly after an initial three, then 30 days' notice either way. The first three exist because that's the honest minimum to rebuild anything.

04
Do we keep the accounts if we leave?

Yes. Everything is built in your name from day one: ads, analytics, CRM, domain and content. You leave with the whole thing working.

05
How much of our time does this take?

An hour a fortnight with someone who knows the product, plus a technical read of anything we publish. Less than that and the work gets vague.

06
Will you work with our competitors?

No. One client per niche per territory, written into the agreement. If we're already working with someone who overlaps, we'll say so on the first call.

07
What do we get every month?

Enquiries, where they came from, what they cost, and what we're changing next. One page, plain figures, no dashboard tour.

08
Does this replace our marketing manager?

Usually it gives them a team. Where there's already a good manager, we run the channels they don't have hands for and report into them, not around them.

Tell us what you do. We'll tell you what we'd run.

Thirty minutes, video or phone, whichever you prefer. You describe the work; we come back with the two or three channels we'd start with and roughly what they'd cost. If we're not the right people, we'll tell you who is.

Book the call → We reply the same working day
Copyright © 2026 Bolsteer Ltd · Registered in EnglandPrivacy · Terms ·
Where

Remote across the UK, on site when it matters. One client per niche per territory.

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Copyright © 2026 Bolsteer Ltd · Registered in EnglandPrivacy · Terms ·
bolsteer

The growth team for UK B2B. Demand, the sales process it feeds, and the software underneath.

Copyright © 2026 Bolsteer Ltd · Registered in EnglandPrivacy · Terms ·
Copyright © 2026 Bolsteer Ltd · Registered in EnglandPrivacy · Terms ·
The growth team for UK B2B
info@bolsteer.com
Copyright © 2026 Bolsteer Ltd · Registered in England · Privacy · Terms